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Tender Details
- Country: United Kingdom
- Summary: Supporting Customers to Adopt Healthy, Sustainable and Affordable Diets
- GBT Ref No: 63951470
- Deadline: 21 Mar 2022
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: 30000
- Notice Type: Tender
- Document Ref. No.: WWF/CF021/0084
- Purchaser's Detail :
- Description :
- Title : SUPPORTING CUSTOMERS TO ADOPT HEALTHY, SUSTAINABLE AND AFFORDABLE DIETS
Location Of Contract : United Kingdom
Industry : Research services - 73110000 Research consultancy services - 73210000
Value Of Contract : £30,000
Description : Objectives and scopeWe are seeking support to develop and deliver an exciting behaviour change pilot project that engages retail customers in healthier, more sustainable eating. Specifically, we want to encourage customers to eat less and better meat, and more vegetables, wholegrains and plant proteins. Recognising that different customer segments have different needs, priorities and characteristics, we have chosen to focus on two target segments: low-income families, who are typically high consumers of meat and dairy products, and 'dabblers', customers who are open to changing their diets. The pilot project should:• Improve customer knowledge, skills and attitudes toward healthier, more sustainable diets• Employ bespoke strategies, techniques and messages to effectively engage the two target segments• Develop and test different meat reduction pathways with customers (e.g., meat as a treat, less and better meat)• Approach sustainable diets in a positive and non-polarising way, especially with regard to meat and dairy consumption• Make meat-reduced diets the norm in a way that resonates with the target segments• Be based on recognised behaviour change theory... - Documents :
Purchaser : WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED
The Living Planet Centre,Brewery Road Woking GU214LL England
Contact Person : Joanna Trewern
Email :JTrewern@wwf.org.uk
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