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Tender Details
- Country: United Kingdom
- Summary: Pq0543 - Fast-Track Cities Plus (Ftc+) Know your Status Marketing Campaign
- GBT Ref No: 105719818
- Deadline: 03 Sep 2024
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: IT-100-4289-PQ0543
- Purchaser's Detail :
- Description :
- Birmingham City Council's Public Health Division is looking for a supplier to develop and deliver the Fast-Track Cities Plus (FTC+) Know Your Status marketing campaign.
This is an exciting opportunity to deliver a highly targeted awareness-raising campaign to key audiences across a growing and fast-moving city. The contract will run from 2 October 2024, with the campaign itself being broken into two distinct elements, to run on the dates outlined below.
The FTC+ initiative aims to eliminate new cases of HIV, Hepatitis B, Hepatitis C and Tuberculosis (TB) in Birmingham by 2030. As part of this, the 'Know Your Status' campaign is being to empower at-risk communities to take control of their health by getting tested for Hepatitis B, Hepatitis C and TB. This campaign will focus on the Hepatitis and TB elements across two key target audiences.
The West Midlands, particularly Birmingham, has a higher prevalence of Hepatitis B, Hepatitis C and TB compared to other regions across the country. The groups identified as being most at risk of these conditions and therefore targeted as part of this campaign are:
o Hepatitis B and C - Males aged 35 to 49 years old who are of an Asian or Asian British ethnic background.
o TB - Non-UK-born Pakistani ethnic groups who are male, aged between 25 to 34 years old.
These at-risk communities are not coming forward for testing, and are more likely to be unknowingly l... - Documents :
Purchaser : BIRMINGHAM CITY COUNCIL
10 Woodcock Street Birmingham West Midlands B4 7WB United Kingdom
Contact Person : Manjit Samrai
Email :manjit.samrai@birmingham.gov.uk
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