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Tender Details
- Country: United Kingdom
- Summary: Oxford Tourism Campaign
- GBT Ref No: 57664211
- Deadline: 04 Oct 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 80000
- Notice Type: Tender
- Document Ref. No.: OXF001-DN567993-30866849
- Purchaser's Detail :
- Description :
- Title : Oxford Tourism Campaign
Location Of Contract : England
Industry : Advertising and marketing services - 79340000 Marketing management consultancy services - 79413000
Value Of Contract : £80,000
Description : Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents.The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre.Oxford's economy is particularly reliant on tourism - the sector generates approximately £780m for local businesses annually - but this has been hit by the Covid-19 pandemic.The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry.The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed.The total budget is £80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign (e.g. digital... - Documents :
Purchaser : OXFORD CITY COUNCIL
Oxford City Council St.Aldates Oxford OX1 1DS England
Email :procurement@oxford.gov.uk
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