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Tender Details
- Country: United Kingdom
- Summary: Digital Media Planning and Campaign Management
- GBT Ref No: 60975779
- Deadline: 17 Dec 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 86000
- Notice Type: Tender
- Document Ref. No.: DMA21
- Purchaser's Detail :
- Description :
- Title : Digital media planning and campaign management
Location Of Contract : North West
Industry : Advertising and marketing services - 79340000
Value Of Contract : £0 to £86,000
Description : NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to:2.1. Digital marketing strategy: • Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers). • Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing. • Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget).2.2. Campaign planning and delivery: • Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data.• Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required.• Ability to embed key accessibility standards into any assets create... - Documents :
Purchaser : NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE
Level 1 City Tower Manchester M14BT United Kingdom
Contact Person : Irene Walker
Email :irene.walker@nice.org.uk
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