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Tender Details
- Country: United Kingdom
- Summary: Consumer Research, Customer Profiling & Research Analysis Services for Hs2 Ltd Stations
- GBT Ref No: 51050836
- Deadline: 15 Mar 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 200000
- Notice Type: Tender
- Document Ref. No.:
- Purchaser's Detail :
- Description :
- Title : Consumer Research, Customer Profiling & Research Analysis Services for HS2 Ltd Stations
Location Of Contract : Any region
Industry : Market research services - 79310000 Social research services - 79315000
Value Of Contract : £200,000
Description : Overview of Requirement:HS2 Ltd's ambition is to optimise the potential for commercial revenue generation for each HS2 station by way of understanding the consumer profile at each location, defining its proposition and identifying the appropriate level of commercial activity (principally retail, food & beverage and leisure provisions), including the potential for advertising.To support this ambition, HS2 Ltd is seeking a supplier to conduct and attain research data in the following fields:- UK Consumer Trends - using desk research and specific surveys to keep abreast of changing consumer behaviours by generation to enable HS2 Ltd to create the appropriate customer service and commercial offers;- Qualitative Research - to develop profiles for each station location to ensure each station offer meets the needs of its travellers, local office workers and residents;- Qualitative Research - to gain attitudinal insight amongst the HS2 customer base to guide service development and communications; andAs part of the provision the supplier will be required to:- Utilise the above-mentioned data to provide insight and retail analysis to guide the design a... - Documents :
Purchaser : HS2
Two Snowhill, Snowhill Queensway Birmingham B4 6GA England
Contact Person : Emily Scott
Email :Emily.scott@hs2.org.uk
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