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Tender Details
- Country: United Kingdom
- Summary: Bta1500 - Global Airline Partner Framework Agreement
- GBT Ref No: 54421750
- Deadline: 21 Jul 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 27000000
- Notice Type: Tender
- Document Ref. No.: CF-0000100D4L000000DloEUAS1
- Purchaser's Detail :
- Description :
- Title : BTA1500 - Global Airline Partner Framework Agreement
Location Of Contract : SW1W 0BD
Industry : Administrative services related to tourism affairs - 75125000
Value Of Contract : £4,500,000 to £27,000,000
Description : VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals.The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain ... - Documents :
Purchaser : VISITBRITAIN / VISITENGLAND
3 Grosvenor Gardens Victoria, London SW1W 0BD GB
Contact Person : Procurement Team
Email :procurement@visitbritain.org
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