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Tender Details
- Country: United Kingdom
- Summary: British Council - Marketing Automation Programme
- GBT Ref No: 54454855
- Deadline: 05 Jul 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 3000000
- Notice Type: Tender
- Document Ref. No.: BC/01846
- Purchaser's Detail :
- Description :
- Title : British Council - Marketing Automation Programme
Location Of Contract : United Kingdom
Industry : Sales, marketing and business intelligence software development services - 72212480 Sales or marketing software development services - 72212481 Business intelligence software development services - 72212482
Value Of Contract : £3,000,000
Description : The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
Published Date ... - Documents :
Purchaser : BRITISH COUNCIL(THE)
10 Spring Gardens LONDON SW1A2BN England
Email :uk.procurement@britishcouncil.org
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