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Tender Details
- Country: United Kingdom
- Summary: Audience Research into International Perceptions of Uk Independent Screen Content
- GBT Ref No: 51139068
- Deadline: 16 Mar 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 150000
- Notice Type: Tender
- Document Ref. No.:
- Purchaser's Detail :
- Description :
- Title : Audience Research into International Perceptions of UK Independent Screen Content
Location Of Contract : W1T 1LN
Industry : Market and economic research; polling and statistics - 79300000
Value Of Contract : £0 to £150,000
Description : The BFI is seeking to commission a new piece of quantitative and qualitative research that will explore international audience perceptions, attitudes to and consumption of UK screen content and UK talent in a range of markets. The research will provide invaluable audience and territory insights for the BFI and will inform and underpin the work of a branding/marketing agency brief in order to devise the strategy for a new international promotional campaign and brand development funded by the new UK Global Screen Fund. It will also inform the implementation of that campaign, which will be rolled out in key international territories from late 2021 and through 2022. We are looking for a research/insight organisation/supplier who has both expertise of understanding international consumers and audiences and who understands the creative sectors and the nuances associated with audience propensity to discover and consume British content. We want to deepen understanding of how global audiences perceive UK produced films, television programmes, video games and on and off screen talent and how we can increase global recognition of the UK as one of the pre-eminent produce... - Documents :
Purchaser : BFI
21 Stephen Street London London W1T 1LN United Kingdom
Contact Person : Stephen Adams
Email :stephen.adams@bfi.org.uk
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