Tender Details

Country: United Kingdom
Summary: Liverpool City Region Visitor Economy Media Agency Engagement
GBT Ref No: 126056513
Deadline: 31 Oct 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: DN790197
Purchaser's Detail:
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Description:
Future Tender Opportunity - Expression of Interest Marketing Campaign Strategy & Delivery - Liverpool John Lennon Airport (LJLA) / Paris Charles De Gaulle (CDG) Route

The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.

Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.

Key Campaign Features:

Target audience: French experience seekers

Route focus: Paris CDG to LJLA

Campaign period: November 2025 - March 2026

Regional dispersal: Encouraging travel across Northwest partner destinations

Content strategy: Use of themed itineraries and curated experiences to support dispersal

Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approach...
Documents:

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Liverpool City Region Visitor Economy Media Agency Engagement - Greatbritain Tender

The MERSEYTRAVEL, a Government sector organization in United Kingdom, has announced a new tender for Liverpool City Region Visitor Economy Media Agency Engagement. This tender is published on GreatbritainTenders under GBT Ref No: 126056513 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-10-31.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.