Tender Details

Country: United Kingdom
Summary: Crm and Loyalty Agency Services
GBT Ref No: 120414647
Deadline: 07 Jul 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: FX1229
Purchaser's Detail:
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Description:
1. Detailed CRM requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer contact strategy to continue enhancing the CRM ecosystem with a focus on retention, increasing Average Transaction Frequency/Average Transaction Value and reducing churn • Customer Acquisition: create an omni-channel strategy to effectively grow the customer base • Campaign Planning: including testing and measurement plans • Creative concepting: including idea generation, design, copywriting & wireframe • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement 2. Detailed Loyalty requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer Acquisition: continue to develop the omni-channel strategy to effectively grow the Loyalty customer base • Creative concepting: including idea generation, design, copywriting & wireframe utilising all available data points • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement, increase customer travel and increase reward redemptions. • Optimise creative and strategy to increase Loyalty revenue penetration and growth and increase redemptions of rewards. 3. Account Management f...
Documents:

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Crm and Loyalty Agency Services - Greatbritain Tender

The FIRST TRENITALIA WEST COAST RAIL LIMITED, a Government sector organization in United Kingdom, has announced a new tender for Crm and Loyalty Agency Services. This tender is published on GreatbritainTenders under GBT Ref No: 120414647 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-07-07.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.