Combined Social Media, Community Engagement, Media...

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Country: United Kingdom
Summary: Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service
GBT Ref No: 67200430
Deadline: 18 Jul 2022
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: MT225909
Purchaser's Detail :

Purchaser : OFGEM
10 South Colonnade, Canary Wharf London E14 4PU England
Contact Person : Ruksar Din
Email :procurement2@ofgem.gov.uk

Description :
Title : Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service
Location Of Contract : Any region
Industry : Market research services - 79310000
Value Of Contract : £0
Description : Ofgem is seeking to establish a contract for combined social media, community engagement, media evaluation and media monitoring service. The scope of the requirement includes, but is not limited to:Social Media and Community Engagement:-Track own-brand insights and channel performance metrics (media outlets, web and social media)- Identify target audiences and build segmented audience profiles using social media intelligence/machine learning to inform engagement and activation tactics-Build and define tracked searches by profile, keyword or theme (media outlets, web and social media)- Build and automate scheduled custom reporting for conversation summaries / data insights, including via data visualisation. To include capability for alert notifications where tracked data spike above a volume threshold. For example, across mentions/conversations/sentiment (media outlets, web and social media)- Receive traditional media print news and broadcast monitoring summaries 7 days a week with access to a national journalist database [Ofgem has a separate NLA licence]- Access and build custom reports across print and broadcast media for defined topics, and with capability to support media evaluation and analysis incl. opinion...
Documents :