British Museum Brand and Identity Project Phase Ii Design

GreatbritainTenders notice for British Museum Brand and Identity Project Phase Ii Design. The reference ID of the tender is 111962802 and it is closing on 03 Feb 2025.

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Tender Details

  • Country: United Kingdom
  • Summary: British Museum Brand and Identity Project Phase Ii Design
  • GBT Ref No: 111962802
  • Deadline: 03 Feb 2025
  • Competition: ICB
  • Financier: Self Financed
  • Purchaser Ownership: Public
  • Tender Value: 150000
  • Notice Type: Tender
  • Document Ref. No.: BIP909824098
  • Purchaser's Detail :
  • Purchaser : THE TRUSTEES OF THE BRITISH MUSEUM
    The British Museum Great Russell Street London WC1B 3DG UK
    Email :procurement@britishmuseum.org

  • Description :
  • The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity. Increasing activity around the Museum's masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves. The Brand and Identity Project will deliver this transformation. It is being conducted in two phases. In Phase 1 research will be conducted to understand the Museum's position in the global context followed by a brand audit leading to the creation of a brand strategy. An agency has been appointed to Phase I and work is now underway. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.
  • Documents :
  •  Tender Notice

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