Aea230108 Marketing: Media, Digital, and Airport; ...

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Country: United Kingdom
Summary: Aea230108 Marketing: Media, Digital, and Airport; Planning and Buying
GBT Ref No: 91931165
Deadline: 07 Dec 2023
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: NOV456718
Purchaser's Detail :

Purchaser : ABELLIO EAST ANGLIA LTD
ABELLIO EAST ANGLIA LTD
07861414
2nd Floor St Andrew's House, 18-20 St Andrew Street
LONDON
EC4A 3AG
UK
Contact person : Kitty Sheeran
E-mail : Kitty.Sheeran@greateranglia.co.uk
NUTS : UK
Internet address(es)
Main address : www.greateranglia.co.uk

Email :Kitty.Sheeran@greateranglia.co.uk
URL :www.greateranglia.co.uk

Description :
Abellio East Anglia (GA) intends to commence a procurement process for the provision of media planning and buying services across three differing media lots for its Greater Anglia and Stansted Express brands. This notice intends to alert the market of the upcoming opportunity only.

Title: AEA230108 Marketing: media, digital, and airport; planning and buying
OCID: ocds-h6vhtk-04168e
Published by: Abellio East Anglia Ltd
Authority ID: AA79949
Publication Date: 09/11/2023
Deadline Date: 07/12/2023
Deadline Time: 23:00
Notice Type: Contract Notice
Has Documents: No
Has SPD: No
Abstract: This lot will be for the procurement of Brand Media Planning and Brand Media Buying.GA is looking for a media agency that can successfully deliver above-the-line (ATL) media, and digital brand awareness channels. GA is looking for an agency of driven, organised individuals that are continually keeping up with the latest success factors and digital landscape, to help plan and deliver against stretching revenue targets. The awarded agency for this Lot will work closely with GA's creative, measurement and digital agencies to ensure a joined-up response to briefs and effective delivery.Reporting on the success of GA's activity is paramount with the Department for Transport (DfT), a key stakeholder to whom plans are presented and learning shared. In addition to weekly and post-campaign reporting, and optimising; the successful agency will wor...
Documents :