Tender Details

Country: United Kingdom
Summary: 2024-732 Social Media Services Usa, Canada & Mexico Covering (Beef, Lamb & Pork)
GBT Ref No: 113820189
Deadline: 28 Feb 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: GBP 471600
Notice Type: Tender
Document Ref. No.: CF-0444000D8d000003VQwdEAG
Purchaser's Detail:
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Description:
AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports.

Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:
Strategy & Planning:
• Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness
• Provide a detailed content calendar outlining the frequency, type, and timing of social media posts
Content Creation:
• Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns
• Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality
• A point of view on content curation noting that we have staff and farmers creating content
• How to best use User-Generated Content (UGC)
• Ensure the necessary language skills to communicate effectively with the target audience
• Consider using professional translation services to maintain accuracy and cultural sensitivity
• Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings
• Create content that is respectful of diverse cultures and avoids offensive or discriminatory language
• Leverage cross-...
Documents:

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2024-732 Social Media Services Usa, Canada & Mexico Covering (Beef, Lamb & Pork) - Greatbritain Tender

The AHDB, a Government sector organization in United Kingdom, has announced a new tender for 2024-732 Social Media Services Usa, Canada & Mexico Covering (Beef, Lamb & Pork). This tender is published on GreatbritainTenders under GBT Ref No: 113820189 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-02-28.

The estimated tender value is GBP 471600, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.