Tender Details

Country: United Kingdom
Summary: 2024-709 Consumer Segmentation
GBT Ref No: 101837264
Deadline: 26 Jun 2024
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: GBP 260000
Notice Type: Tender
Document Ref. No.: CF-0303600D8d000003VQwdEAG
Purchaser's Detail:
Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details.
Login to see details
Description:
Title : 2024-709 Consumer Segmentation
Location Of Contract : CV3 4PE
Industry : Market research services - 79310000
Value Of Contract : £80,000 to £260,000
Description : AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.Suppliers can apply for one lot or both.Closing date is NOON on the 26th June 2024.The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
Published Date : 28 May 2024
Closing Date : 26 June 2024
Documents:

If you are registered member, kindly login to view full details of this tender notice:

2024-709 Consumer Segmentation - Greatbritain Tender

The AHDB, a Government sector organization in United Kingdom, has announced a new tender for 2024-709 Consumer Segmentation. This tender is published on GreatbritainTenders under GBT Ref No: 101837264 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2024-06-26.

The estimated tender value is GBP 260000, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.